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Title
Text copied to clipboard!Content Marketing Director
Description
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We are looking for a Content Marketing Director to lead our content strategy and execution across multiple platforms. This role is ideal for a strategic thinker with a passion for storytelling, brand development, and digital marketing. The Content Marketing Director will be responsible for overseeing the creation, distribution, and performance of content that drives engagement, brand awareness, and lead generation.
As the Content Marketing Director, you will collaborate with cross-functional teams including product marketing, sales, design, and external agencies to ensure content aligns with business goals and brand voice. You will lead a team of content creators, editors, and strategists to produce high-quality content that resonates with our target audience.
You will be expected to develop and implement a comprehensive content marketing strategy that supports the company’s overall marketing and business objectives. This includes managing the editorial calendar, optimizing content for SEO, analyzing performance metrics, and continuously improving content based on data-driven insights.
The ideal candidate has a strong background in content marketing, excellent leadership skills, and a deep understanding of digital marketing channels. You should be comfortable working in a fast-paced environment and have a proven track record of creating content that drives measurable results.
Key success factors include the ability to think strategically, execute efficiently, and inspire a team to deliver compelling content that supports the customer journey from awareness to conversion. If you are a creative and analytical marketing leader who thrives on building and scaling content programs, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute a comprehensive content marketing strategy
- Lead and mentor a team of content creators and strategists
- Manage the editorial calendar and ensure timely content delivery
- Collaborate with cross-functional teams to align content with business goals
- Oversee content production across blogs, social media, email, and other channels
- Ensure all content is on-brand, consistent in style, and optimized for SEO
- Analyze content performance and adjust strategies based on insights
- Manage relationships with external writers, agencies, and freelancers
- Stay updated on industry trends and competitor content strategies
- Drive content initiatives that support lead generation and customer engagement
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 7+ years of experience in content marketing or related roles
- 3+ years of experience in a leadership or managerial role
- Strong writing, editing, and storytelling skills
- Proficiency in SEO, content management systems, and analytics tools
- Experience developing and executing multi-channel content strategies
- Excellent project management and organizational skills
- Ability to work cross-functionally and manage multiple stakeholders
- Strong analytical skills and data-driven mindset
- Creative thinker with attention to detail and brand consistency
Potential interview questions
Text copied to clipboard!- Can you describe a successful content campaign you led?
- How do you measure the effectiveness of content marketing?
- What is your approach to managing a content team?
- How do you ensure content aligns with brand voice and goals?
- What tools and platforms do you use for content planning and analytics?
- How do you stay current with content marketing trends?
- Describe a time you had to pivot your content strategy. What did you learn?
- How do you balance creativity with data-driven decision making?
- What role does SEO play in your content strategy?
- How do you manage deadlines and editorial calendars?
